PUSH YOURSELF, BECAUSE NO ONE ELSE IS GOING TO DO IT FOR YOU

Our Brand was built for your desire to succeed!


1 = New  … Start today! Stop procrastinating, no excuses… go do!

7 = Luck  … Create your own luck with hard work! … you can! … you will!

17 = New Luck

GFY = Let’s just say it defiantly doesn’t mean Gluten Free Yams

New: Today… start right now. Whatever you are trying to achieve, don’t wait! Start today! 

Luck: Luck is created with hard work, driving towards your goals, start today and create your own luck!

One Seven the Brand

  • 17 is an inner drive beyond most!
  • 17 works harder than most!
  • 17 wants more than most!
  • 17 will not be out worked to achieve our goals!
  • When you achieve your goal, you can turn to those who said you couldn’t and say GFY!

Be the Brand! … It’s a lifestyle. …Start your New Luck today! … 17GFY!

Click here to get your 17 Merch

Fun Fact: You need to use 17 muscles to make a smile. Have you smiled yet today?